Monki @ Selfridges

The Swedes are no stranger to killer fashion. From ACNE to Cheap Monday, their designs have been draped all over the bodies of fashion conscious 20 somethings in and around the city, and their latest scandinavian arrival, Monki, certainly has what it takes to head in the same direction.

Monki, touched down in the London Selfridges last week and didn’t fail to dissapoint. With style translating off the clothes and onto the story based shop floor, Monki showcased quirky, yet simple staple pieces at affordable prices (everything was under £120!) Owned by superbrand H&M, Monki has the potential to be the next go-to brand on the highstreet as a more polished alternative with a bit of an edge.

Being the little sister of Cheap Monday, Monki stands in good stead for a successful stint in the UK, and like fellow Swedish brand, ACNE, also prints it’s very own magazine, which is free to all it’s fans here!

The Swedes sure are showing the world to look away from the stereotypes, so forget ABBA and think instead of sophisticated, refined, fashion foward syle.

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Lizzy Vartanian Collier is a London-based writer and curator. She is the founder of Gallery Girl - a London-based curatorial platform and website dedicated to modern and contemporary art from across the globe. Her work is primarily focused on supporting emerging female artists from the Middle East and the Caucasus. She has written for Canvas Magazine, Harper's Bazaar Arabia, Ibraaz, Jdeed Magazine, Suitcase and Vice Arabia among other publications. Her exhibitions in London and Armenia have been featured in Vogue Arabia, The Art Newspaper, The Art Gorgeous and numerous other news outlets. Gallery Girl has also spoken in the UK, UAE and Belgium about the contemporary art scene in the MENA region, and is planning further events in London and Amman.

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