Monki @ Selfridges

The Swedes are no stranger to killer fashion. From ACNE to Cheap Monday, their designs have been draped all over the bodies of fashion conscious 20 somethings in and around the city, and their latest scandinavian arrival, Monki, certainly has what it takes to head in the same direction.

Monki, touched down in the London Selfridges last week and didn’t fail to dissapoint. With style translating off the clothes and onto the story based shop floor, Monki showcased quirky, yet simple staple pieces at affordable prices (everything was under £120!) Owned by superbrand H&M, Monki has the potential to be the next go-to brand on the highstreet as a more polished alternative with a bit of an edge.

Being the little sister of Cheap Monday, Monki stands in good stead for a successful stint in the UK, and like fellow Swedish brand, ACNE, also prints it’s very own magazine, which is free to all it’s fans here!

The Swedes sure are showing the world to look away from the stereotypes, so forget ABBA and think instead of sophisticated, refined, fashion foward syle.

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Lizzy Vartanian Collier is a London-based writer with a special interest in contemporary Middle Eastern Art. She has a BA in Art History and an MA in Contemporary Art and Art Theory of Asia and Africa from the School of Oriental and African Studies. She runs the Gallery Girl blog and has written for After Nyne, Arteviste, Canvas Magazine, Harper's Bazaar Arabia, Ibraaz, Jdeed Magazine and Reorient.

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