Monki @ Selfridges

The Swedes are no stranger to killer fashion. From ACNE to Cheap Monday, their designs have been draped all over the bodies of fashion conscious 20 somethings in and around the city, and their latest scandinavian arrival, Monki, certainly has what it takes to head in the same direction.

Monki, touched down in the London Selfridges last week and didn’t fail to dissapoint. With style translating off the clothes and onto the story based shop floor, Monki showcased quirky, yet simple staple pieces at affordable prices (everything was under £120!) Owned by superbrand H&M, Monki has the potential to be the next go-to brand on the highstreet as a more polished alternative with a bit of an edge.

Being the little sister of Cheap Monday, Monki stands in good stead for a successful stint in the UK, and like fellow Swedish brand, ACNE, also prints it’s very own magazine, which is free to all it’s fans here!

The Swedes sure are showing the world to look away from the stereotypes, so forget ABBA and think instead of sophisticated, refined, fashion foward syle.

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Lizzy Vartanian Collier aka Gallery Girl is a writer and curator based in London. Her work has been featured in publications including Dazed, Hyperallergic and Vogue Arabia. She was curator of Perpetual Movement during AWAN Festival 2018 and in 2019 had a residency at the Lab at Darat Al Funun in Amman, Jordan. She has also worked with Armenia Art Fair for its inaugural edition and previously worked as an editor at I.B.Tauris Publishers. In 2019 she co-founded Arsheef, Yemen’s first contemporary art gallery. She has given workshops at Manara Culture in Amman, Jordan and Victoria and Albert Museum in London, UK. As of 2020 she is currently in law school, with the ambition of greater understanding the intersection between art and the law.

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