Anyone who knows me is aware that I absolutely adore Selfridges. It will always be my department store of choice and the news that it has teamed up with the ICA to bring us up to date with London’s sub-culture throughout the past thirty years was an absolute treat!
Many years ago the store had its own hotel above where the food hall is situated. This space has been taken over by the ICA and filled with a look to the past which seems almost somewhat futuristic. Inside we are treated to films, fashion and various cases of memorabilia from club nights which have popped up in the capital over the past few years.
This memorabilia has been filled by figures such as Giles Deacon, Zaha Hadid and Gilbert & George, in wooden cases spread across the make-shift gallery space.
I think the ICA excels in bringing us this underground education which is in a place which we might as well describe as ‘underground’ itself. Nobody would previously think to showcase an exhibition in a place next to Selfridges which many of us didn’t know existed. It is a little more laid-back compared to exhibitions we are used to in the capital and a lot more fun!
ICA Off-Site: A Journey Through London Subculture 1980s to Now is on display at Old Selfridges Hotel until 20 October